Innovation begins with distinction and excellence creates profit.
Globally, consumer goods are developed and produced to be traded to fulfill three primary purpose- What it can do (Product Value), How it makes the customer feel (Product Reputation), and How much it can make (Product Incentive). With these objectives in mind, attention to details is needed to present consumers with products that guarantee return-sales, and also secure the loyalty of the target market. This example reflects the reality of the beauty and skincare industry, meaning that a better packaged products attracts a higher the market value.
Shea Butter can also gain more value through innovation, as most cosmetic skincare manufacturers now base their products with Shea ingredients. The acceptance of Shea Butter in the cosmetic skincare game is a record high in the past decades, and is highly preferred as the ingredient to include in making globally competitive products.
The value chain within the Shea Butter sub-sector has an exemplary order that connects Shea farmers selling to Butter-Millers, and haulage, to cosmetic manufacturers in the international market. This is a fully rife industry that depends on standard to meet its marketing targets, and that means buying only from merchants who adds value by selling a cleaner pure natural raw Shea Butter. It is a business practice that saves manufacturers money, and encourages local raw Shea Butter producers to improve production.
The truth is, unrefined raw Shea Butter is 100% pure with all-natural properties intact without any alteration, and the most suitable for use in natural skincare products. For refined Shea Butter, its contact with chemical agents like hexane changes it healing properties, promising just a fraction of the real thing. Finding innovative ways to produce raw unrefined Shea Butter gives fair advantage and preference from skincare cosmetic manufacturers. As a strategy to reduce production cost and maintain the industry standard, manufacturers seeks out suppliers who can deliver the best quality unrefined Shea Butter, with assurance of the natural therapeutic ingredients still intact.
This is what EXXENZE UNREFINED SHEA BUTTER represents- making and supplying natural unrefined Shea Butter that meets the global industry standard for manufacturers using Shea ingredients in their consumer products. EXXENZE UNREFINED SHEA BUTTER is a breath of originality into the Shea product market. With thorough understanding of the various markets for Shea produce, and the supply requirements, precise milling procedures are strictly adhered to during production to guarantee that a category such as the food-grade Shea fat is safe for consumption.
The edible oil from EXXENZE’s natural unrefined Shea fat is extra-fine-filtered, odorless, Grade-A product, and highly recommended for vegan food producers, because of its abundant Stearin nutrient that enriches vegetarians’ diet. EXXENZE UNREFINED SHEA BUTTER is set on a strategic mission to educate Shea farmers, enlighten consumers of the value of using Shea Butter, and provide skincare cosmetic producers with its original natural unrefined Shea raw-materials for their product brands. The value of Shea Butter is unquestionable, and with it everything looks fresh and keeps getting better.
